Rusticae ‘charming hotels’

14 Jun 11 icocase studies
rusticae240x140

Our client, Rusticae, is a hotel-quality club which has more than 200 hotels with a field-and-town character in which unforgettable experiences can be gathered. The company’s motto perfectly defines its activity: Rusticae ‘The goodlife company’. Rusticae competitiveness is directly associated with the capacity of attracting the ‘best charming hotels’ in the areas where it operates; this is why it is...

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Roberto Verino, redefining the value and the opportunity territory of a brand

5 Jun 11 icocase studies
Roberto-Verino

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

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From mass consumption codes to the small electrical appliance and cosmetics

5 Feb 11 icocase studies
logo_reckitt

Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating...

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(Español) En Loop trabajamos para que nuestros clientes de los sectores de Banca y Retail aumenten el tráfico de sus establecimientos y eleven sus tickets medios a través de soluciones innovadores que pueden influir en las distintas fases del proceso de producción, distribución y comercialización.

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