Crear experiencias de uso dentro de las sucursales bancarias

22 Jul 11 iconoticias
bbva logo

If we have to define the four retail keys, those concepts that all the models independently look for the sector in which they operate, they would probably be: increase the traffic, elevate the average ticket, customer’s loyalty and establishing a multi-channel experience with him. Increase the traffic, as the concept indicates, consists on more people (objective customers) been able to...

ico Tags:

Roberto Verino, redefining the value and the opportunity territory of a brand

5 Jun 11 icocase studies
Roberto-Verino

It is not always the case that a prestigious brand active in the market coincides at the same time with a physical person and its vital course in time by means of an excellent product offer and retail model; on the contrary, today numerous brands have become marketing constructions developed as time went by or adapted to a specific time....

ico Tags:

Hot Secret

21 Apr 11 icocase studies
womensecret

New category for Women’s Secret One of the attitudes that define retailers consists of constantly thinking about products and services which can give satisfaction and solution to their target clients’ needs. On the basis of this pattern of action, the launching cadence of new proposals is usually higher than that of products launched by companies without direct access to the...

ico Tags:

Redefining a retail model: Imaginarium

10 Apr 11 icocase studies
logo_imaginarium

When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity ‘umbrella’ that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them with their strategic plan and...

ico Tags:

How to reposition a classic? “El Casco”

9 Apr 11 icocase studies
elcasco240x140

There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture. The fact that most of these products...

ico Tags:

The thin red line

1 Mar 11 11 Com.   icoretail
las-marcas-mas-valiosas-del-mundo11-123x150

Have you ever wondered why some brands stand the test of time in a better way than others? Or... why do some brands constitute the base for a wide product diversification while others can only bear only one reference? Finally, why do some brands constitute the entrance to a wide user’s experience and retail model while others have remained as an old relic?

ico Tags:

From mass consumption codes to the small electrical appliance and cosmetics

5 Feb 11 icocase studies
logo_reckitt

Ambience home design for Reckitt Benckiser. Our homes are swamped by offers of new products; the borderline between naturalizing their consumption and turning them into a single-use gadget is weak and very thin. The success attained by the fact that this type of products may not turn into a fast and fleeting consumption gadget depends on its holistic conceptualization: Treating...

ico Tags:

The creation of a new category for Zumex

20 Oct 10 icocase studies
Zumex100x60

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of channel; products which have little...

ico Tags:

Welcome!

(Español) En Loop trabajamos para que nuestros clientes de los sectores de Banca y Retail aumenten el tráfico de sus establecimientos y eleven sus tickets medios a través de soluciones innovadores que pueden influir en las distintas fases del proceso de producción, distribución y comercialización.

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Coming events

Loop TV

Twitter @Loop_CN

Archive

Experts opinion:

Competitive Design Network