Low Cost, High Value

5 Jun 11 106 Com.   icoConsumo
low_cost

As an expert, I am often asked about ‘the most important innovation in recent years’, understood as business model innovation instead of research and development. This is a complex question which has more than one answer. My choice is particularly clear; probably one of the best innovations has one of the worst names: Low Cost. Many of us have discovered...

ico Tags:

Desire and Consumption. How are purchases decided?

1 Jun 11 25 Com.   icoConsumo
apple_ipad

‘Desire works like the wind. Without apparent effort. If the sails are spread, it will drag us at breakneck speed. If doors or windows are closed, it will hit for a while in search of cracks or grooves that will allow it to percolate. The desire associated with an object of desire condemns us to it. But there is another...

ico Tags:

Managing shortage

3 May 11 14 Com.   icoConsumo
rebajas

As a result of the sudden appearance of economic recession, the over supply of products and services has settled in our markets. Companies have had to adapt their strategies quickly in order to live and compete with one another in a state of ‘crisis’: shorter productive series, less real value, more reduced margins, alliances at a disadvantage with respect to...

ico Tags:

Power to retailers!!!

15 Mar 11 5904 Com.   icoConsumo
apple_store

I will not deny that I am especially fond of companies framed within the concept of retail. As with many other novel concepts, there are numerous interpretations of it; the Oxford Dictionary of Business reads: a retailer is a ‘distributor which sells goods and services to consumers. There are three categories of retailers: multiple shops, retail cooperatives and independent retailers....

Welcome!

(Español) En Loop trabajamos para que nuestros clientes de los sectores de Banca y Retail aumenten el tráfico de sus establecimientos y eleven sus tickets medios a través de soluciones innovadores que pueden influir en las distintas fases del proceso de producción, distribución y comercialización.

Follow us

Twitter Youtube Slideshare RSS

Receive updates:

Coming events

Loop TV

Twitter @Loop_CN

Archive

Experts opinion:

Competitive Design Network